Does sales training actually help home care agencies grow?
40 people answered this on the record, across 10 organisations. The change they described most often was more clients, leads or patients — 16 of 40 raised it unprompted. 14 described revenue or income growth. The timeframe described most often was over a year. Each figure is a count of what someone said in a recorded interview.
Based on interviews recorded up to 2026-05-09. Updated as new interviews arrive.
What the answers had in common
Counts of interviews where the person described this in their own words.
| What changed | Interviews | Share |
|---|---|---|
| More clients | 16 of 40 | 40% |
| Revenue growth | 14 of 40 | 35% |
| Confidence | 10 of 40 | 25% |
| Felt supported | 9 of 40 | 23% |
| Family & relationships | 9 of 40 | 23% |
| Mobility | 9 of 40 | 23% |
- “And she sees the overlap, which is really great because it creates this nice, large mesh network for her to be able to connect people as referral partners to each other throughout the country.”Jensen Jones
- “But with home care sales, I really believe over the 90 days plus that home care sales has been working with our business developers, I see we've gone from just activity to outcomes.”Ralph Laughton
- “And it was able to help guide me step by step to build that confidence and reassurance through the handouts that she provided, the speaking points that the handouts encouraged.”Greg Thelusma
- “To have that supportive partner, to be able to vet ideas, to talk about strategies, to break through if they're having a roadblock, and then having some successes ⁓ has really reinforced the coaching and training that…”Ralph Laughton
How long it took them
- 2 – 6 months · 3
- Over a year · 4
The interviews behind this answer
WatchHome Care Sales Shifts Business Developers from Activity to Outcomes and BreakthroughsRalph Laughton, CEO of Heart Body and Mind Home Care, credits HomeCareSales with shifting his business developers from mere activity to tangible outcomes. Over a 90-day period, the coaching provided the strategy and accountability needed to achieve breakthrou…Ralph Laughton · HomeCareSales
WatchHome Care Agency President Achieves $700,000 Revenue Growth in Four DaysCarla Amthor, President of a home care agency, credits Brave Thinking Institute for breaking a 13-year revenue plateau of $1 million. By attending the Hidden Laws of Leadership, Amthor overcame limiting beliefs regarding client turnover, resulting in a strato…Carla Amthor · Brave Thinking Institute
WatchStreamlined Training and Supportive Team Culture Drive Success for InfiniteAloe MerchandisersPayam Masjedi reports that InfiniteAloe provides a streamlined, step-by-step training process that allowed him to succeed in his first week. By focusing on product strengths and customer interaction, he transitioned from a Costco merchandiser to a confident s…Payam Masjedi · Infinite Aloe
WatchFrom Summer Sales to District Manager with Phenomenal Professional Growth and WisdomLiz Wayne recommends Vector Marketing based on her son Tyler’s progression from a summer sales representative to a District Manager. Starting in 2020, Tyler transitioned to virtual presentations, eventually mastering recruiting and team coaching. Liz notes hi…Liz · Vector Marketing
WatchReduced Patient Volume and Office Hours While Maintaining Practice GrowthDr. Andrew Henninger of Wes Madison Dental credits 3D Dentists with helping him escape burnout by implementing 'one doctor, one chair' scheduling blocks. By focusing on doing more for each patient per visit, he successfully reduced his daily patient volume an…Dr. Andrew Henninger · 3D Dentists
WatchHVAC Owner Increases Monthly Revenue from $40,000 to $96,000Steven Probus of Performance Heating and Air credits Close it Now for transforming his HVAC business from a 'winging it' operation to a structured success. After implementing Sam Wakefield’s sales process, Probus saw his average monthly revenue jump from $40,…Steven Probus · Close it Now
WatchTransitioning from Task-Based Support to Strategic Partnership and Chief of Staff ReadinessLeslie Ouno, a virtual executive assistant at Atlas Assistants, LLC, reports transitioning from a task-focused role to a strategic partner. By leveraging Atlas's hands-on training and collaborative community, she successfully managed complex lead generation h…Leslie Ouno · Atlas Assistants, LLC
WatchNew Jersey Cleaning Business Achieves Six Times Sales Growth Through Website OptimizationLaura Aguilar of L&A Cleaning Services reports that working with Cleaning Business Growth resulted in her business achieving five to six times its original sales volume. By redeveloping her website to improve lead conversion and providing strategic guidance o…Laura Aguilar · Cleaning Business Growth
WatchNutritional Therapy Practitioner Recalibrates Practice and Resolves Personal Chronic Health IssuesMasha DeRosa, a practitioner at the Institute of Restorative Health, transformed her practice by moving from general holistic advice to targeted clinical protocols. After completing the Gastrointestinal Healing module, she successfully identified the root cau…Masha · Institute of Restorative Health (formerly Restorative Wellness Solutions)
What they doubted first
- “Carla Amthor initially hesitated due to 'common hour thinking' regarding the upfront dollar cost. However, she shifted her perspective to consider the cost of not attending, eventually viewing the programs as a regular, necessary part of her professional rout…”Carla Amthor
- “And before I joined the team, I was working as a merchandiser for flower booths in Costco.”Payam Masjedi
- “Before I joined 3D, I was doing a couple of things on my own, trying to just educate myself through podcasts, different things like that.”Dr. Andrew Henninger
Follow-up questions they answered
- How do I improve the productivity of home care business developers?
- Ralph Laughton found that HomeCareSales helped his team move beyond just 'activity' to actual 'outcomes.' By providing a supportive partner to vet ideas and strategies, the team gained the confidence to break through roadblocks with major referral partners. — Ralph Laughton
- Is there a system for home care sales accountability?
- Yes, Ralph Laughton highlights that HomeCareSales and Melanie Stover implemented a business development system that creates consistency and accountability for weekly and monthly business plans. — Ralph Laughton
- How can I scale my home care agency into new territories?
- Laughton recommends HomeCareSales for any operator serious about scaling or expanding, noting that their 20-25 years of credibility in the private duty sector makes them a 'right fit' for growth-oriented agencies. — Ralph Laughton
- What is the cost of attending Hidden Laws of Leadership?
- Carla Amthor initially hesitated due to 'common hour thinking' regarding the upfront dollar cost. However, she shifted her perspective to consider the cost of not attending, eventually viewing the programs as a regular, necessary part of her professional routine. — Carla Amthor
- Can a business grow if it naturally loses clients frequently?
- Carla believed her home care agency was capped at $1 million because clients would pass away, but Brave Thinking Institute helped her move beyond this limiting belief. She realized she could achieve a higher level of service and growth despite the nature of her industry. — Carla Amthor
- How does Brave Thinking Institute affect team management?
- Carla reports a significantly improved level of engagement with her team of approximately 80 employees. She states that the achievements they have reached as a company would not have happened without the principles learned at the Institute. — Carla Amthor